New Paradigm for Physician Industry Relationships to be Presented at VIVA 10

Leading Physicians to Introduce Primacea to Vascular Experts

Andover, MA – October 14, 2010.

Primacea announced that physicians attending the VIVA 10 conference have been invited to the Primacea Clinical Leaders Reception on October 19, 2010. The reception is being hosted by Dr. Gary Ansel, Dr. Bill Gray, Dr. Michael Jaff, Dr. John Rundback and Dr. Timothy Sullivan.

Recent changes in the regulatory landscape have significantly altered the way pharmaceutical and medical device companies collaborate with physicians. While specifically focused on the companies, these changes have had dramatic effects on medical and academic institutions, which has resulted in challenges for well-meaning physicians engaged in industry relationships intended to advance patient care.

At the reception, physicians will discuss the ideas behind Primacea, an organization formed specifically to help physicians manage industry relationships in today’s increasingly complex regulatory environment. A question and answer session will be held at the end to solicit input from attendees.

The reception will be held at ARIA CityCenter, Copperleaf Room #9, starting at 9:30 pm.

VIVA, Vascular InterVentional Advances, is the leading professional education conference in the field of vascular medicine and intervention.

About Primacea

Primacea is the first organization dedicated to serving the best interests of physicians and hospitals who advance medicine in collaboration with industry. Conceived by a leading physician, Primacea Members are compensated fairly, stay in compliance, and save time on business and support work. The company's physician-centric systems support hospitals' compliance requirements in today's increasingly complex legal and regulatory environment.

For more news and information about Primacea, visit The Primacea name and logo are trademarks of Primacea, Inc. All other companies and products referenced herein are trademarks or registered trademarks of their respective holders.


Steven K. Ladd
Primacea, Inc.
(800) 360-1775